VIDAA Shops is a digital storefront offering consumer electronics and home appliances. I was tasked with designing a fully responsive e-commerce experience that reflects the energy of the brand and converts visits into purchases. The primary challenge was to create an engaging, intuitive shopping experience for both desktop and mobile users while ensuring technical scalability.
How can we balance high-volume inventory with visual clarity?
How do we differentiate product types without overwhelming users?
What UI patterns best support a local + global audience with strong brand aesthetics?
1. UX Architecture Focused on Flow and Clarity
Simplified navigation: hierarchical dropdowns and mobile menus for product discovery.
Multi-step checkout experience that clearly shows progress.
Persistent cart preview for ease of access across the site.
2. Visual System for High-Impact Commerce
Applied a vibrant color palette (purple-magenta gradients) to energize the interface and reflect the brand’s modern retail vibe.
Modular grid layout supporting various product types (e.g., bundles, single units, promotions).
Emphasized photography and ratings to support decision-making.
3. Product Filtering & Category UX
Designed flexible filtering panels with checkboxes, range sliders, and color tags.
Sticky filters and scrollable content allowed users to browse without losing context.
4. Checkout Optimization
Built a three-step checkout with auto-filled fields for repeat customers.
Designed for left-to-right Hebrew interface with RTL logic maintained across layouts.
Included progress feedback and visual summaries for trust and conversion.
VIDAA’s look is dynamic and bold. The UI design combined clean white space, sharp typography, and high-contrast CTA buttons to maintain legibility and energy. Icons and micro-interactions added delight while reinforcing clarity.
Delivered a fully responsive, conversion-focused e-commerce experience.
Elevated the brand through cohesive visual design and clear product storytelling.
Helped VIDAA Shops turn browsing into a branded experience that builds trust and drives sales.